About This Item

• Lightening Hair Color System: This Advanced Hair Lightening System Provides Crystal Clear Platinum Blonde Hair Results For Weeks; Lighten Any Hair Type And Texture Up To 8 Levels. Ideal For Dark Brown Hair To Light Brown Hair
• Includes Purple Conditioner: This Hair Dye Kit Includes Anti-Brass Conditioner With Purple Pigments To Reduce Unwanted Orange And Yellow Tones While Providing Reinforcing Care For Strong, No-Brass Hair Color
• Hyper Platinum Hair Dye: Feria Hyper Platinum Blonde Hair Dye Has Been Custom-Blended By Master Colorists For The Imaginative Trendsetter, Even The Darkest Of Bases Can Achieve Our Purest Platinum Without Compromising Condition
• L’Oreal Paris Hair Color: We Offer Permanent, Semi-Permanent, And Temporary Hair Dye Plus Root Cover Up, Anti-Brass Toners And Lightening Systems. Cover Gray Hair, Highlight, Go Bold With Bright Color Or Even Try An Ombre Hair Color
• L’Oreal Paris Innovation: We Are A Total Beauty Care Company That Combines The Latest In Technology With The Highest In Quality For The Ultimate In Hair Color, Hair Care, Hair Style, Skin Care And Cosmetics